Platform content rules, verified weekly
Most advice about platform limits is folklore. This is the other thing: every rule here was verified against the platform's own published policy, links to that source, and is re-checked automatically every week. When a source page changes, the rule is flagged until a human confirms what changed.
Last verified August 13, 2026 · 19 rules across 7 platforms · 11 awaiting re-verification
YouTube
What YouTube's published policies say about reused content, AI-generated videos, monetization, strikes, and API upload limits. Verified against YouTube's own policy pages and re-checked weekly.
TikTok
What TikTok's published standards say about reused and watermarked video, the mandatory AIGC label for realistic AI content, spam automation, and Content Posting API caps. Re-checked weekly.
Instagram's real content publishing limit (it is not a fixed number) and how Meta labels AI-generated content. Verified against Meta's developer documentation and re-checked weekly.
Facebook's crackdown on unoriginal and repurposed content and how Meta's AI labeling works. Sourced from Meta announcements and documentation, re-checked weekly.
Threads
The Threads API publishing limit and how to check your remaining quota. Verified against Meta's Threads developer documentation, re-checked weekly.
X (Twitter)
How X's pay-per-usage API pricing works and what happens when credits run out. Verified against X's developer documentation, re-checked weekly.
Bluesky
Bluesky's published point-based rate limits and what they mean for automated posting. Verified against Bluesky's developer documentation, re-checked weekly.
Why identical cross-posting kills reach
The platforms don't punish posting to many places. They punish posting the same file to many places. TikTok makes watermarked or unoriginal video ineligible for the For You feed. YouTube's spam policy names channels that mass-produce templated videos, and its monetization rules require adding "significant original commentary, modifications, or educational or entertainment value" to reused content.
The fix is not posting less. It is exporting clean, re-editing per platform instead of re-captioning, and labeling AI content where the platform requires it. The per-platform pages above spell out each rule with its source.
Common questions
How are these platform rules verified?
Every rule links to the platform's own published policy or developer page and was verified against that primary source. Claims that could not be confirmed against a primary source are either excluded or shown with an explicit awaiting re-verification status.
How often are the rules re-checked?
An automated job re-checks the source pages weekly. If a platform changes a policy page, the affected rule is flagged for re-verification and shows that status here until a human confirms what changed.
Why do cross-posted videos lose reach?
The big platforms enforce originality, not just community standards. TikTok makes reused or watermarked video ineligible for the For You feed, and YouTube's spam and monetization policies target reposted content that adds nothing new. Posting the identical file everywhere triggers exactly these rules.
Do I have to label AI-generated content?
On YouTube and TikTok, yes: YouTube requires disclosure for realistic altered or synthetic media, and TikTok requires its AIGC label for realistic AI content. Meta platforms apply their own AI Info labels using automatic detection.
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