Scripts

Creating Scripts Manually

1. Go to Scripts from the sidebar.
2. Click "New Script".
3. Enter a title and write your script content in the editor.
4. Optionally add hook variations, caption options, and a shot list.
5. Save the script — it's stored with your team and visible to all members.

AI Script Generation

Let AI generate scripts based on patterns from your best-performing content. Every generated script follows the "Value Per Word" philosophy — each line must tell the viewer what to do or believe. Filler and motivational fluff are automatically stripped so you get dense, behavior-changing scripts ready to film. Scripts are written at a 2nd–3rd grade reading level so your content reaches the widest possible audience — short sentences, simple words, zero jargon.

1. Click "Generate with AI" on the Scripts page.
2. Select source content — choose analyzed content items that performed well.
3. Choose a content type and format (e.g., "talking head", "voiceover", "tutorial").
4. Optionally specify a script angle or topic direction.
5. Click "Generate" — the AI analyzes the selected content's patterns, hooks, and structure to create a new script.

The generated script includes:

• Full script content with intro, body, and CTA.
• Hook variations — multiple hook options to test.
• Caption options — ready-to-use captions for posting.
• Shot list — visual guidance for filming.
• Filming guide — technical notes on angles, lighting, and pacing.
• 7 Components breakdown — the key structural elements.
• Patterns used — which patterns from source content were applied.

Script Detail View

Click any script to view its full details, including all generated components. You can copy individual sections, edit the script, or use it as a base for new scripts.

Hook Vault

The Hook Vault is a collection of proven hooks saved from analyzed content.Learn more about the Hook Vault →