Brand Profile
Define your brand identity so ContentIQ can tailor discovery, analysis, and script generation to your voice.
Brand Voice & Tone
Describe how your brand communicates. This is used by AI script generation to match your style.
- Brand Voice: e.g., "Conversational, witty, educational"
- Brand Tone: e.g., "Friendly but authoritative, uses humor sparingly"
Content Pillars
Content pillars are the core topics your content focuses on. Add 3–5 pillars to help ContentIQ understand what types of content are relevant to your brand.
Examples: "Fitness tips", "Nutrition myths", "Workout routines", "Mindset"
Brand Colors
Add your primary brand colors. These are referenced during visual analysis to assess how well discovered content aligns with your brand aesthetic.
Competitor Accounts
Add competitor accounts to track their content automatically. This is the same data used by the Watchlist andCompetitor Tracking.
@username to track across all platforms, or tiktok:username for a specific platform only.Niche Discovery Config
Configure the automated discovery pipeline from the Brand page:
- Niche keywords and target hashtags.
- Platform selection (Instagram, TikTok, YouTube).
- Follower range filters.
- Minimum outlier score threshold.
Automation Status
The Brand page shows the current status of your automated pipelines — when they last ran, whether they're enabled, and what they're configured to do. See Automation for details.
Content Audit
Run a brand audit to get an AI-powered assessment of your social media presence. The audit analyzes your profile, content performance, and provides recommendations for improvement, including a competitor benchmark.