Cross-Platform Creator Tracking
The Watchlist groups creators by username across platforms. If a creator uses the same username on Instagram, TikTok, and YouTube, they'll appear as a single entry with platform badges showing which platforms they're active on.
- Unified stats: Total content count, best outlier score, and aggregate views across all platforms.
- Multi-platform badges: See Instagram, TikTok, YouTube, X, and Facebook icons next to each creator.
- Cross-platform content: Expand a creator to see all their content across every platform, with platform indicators on each thumbnail.
Adding Creators
Use the input field at the top of the Watchlist tab:
@username— Tracks the creator across all platforms.tiktok:username— Tracks only on TikTok.ig:username— Tracks only on Instagram.yt:username— Tracks only on YouTube.
Tip: The Watchlist and Brand Profile competitor accounts share the same data. Adding a creator in the Watchlist also adds them as a competitor, and vice versa.
Removing Creators
Click the minus icon next to a creator to remove them from tracking. This removes them from both the Watchlist and the Brand Profile competitor accounts list.
Creator Profiles
When available, each creator shows their profile picture, bio, follower count, and average views. Profile data is fetched automatically when content is scraped from that creator.
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Content Library